Aloe vera is a plant that has been used for centuries for its medicinal and skin care benefits. In cosmetics, it is often used for its:

1. Moisturizing properties: Aloe vera is a natural emollient that can help to keep the skin hydrated and soft.
2. Healing properties: Aloe vera has been known to help heal cuts, burns, and other skin irritations.
3. Anti-inflammatory properties: Aloe vera has anti-inflammatory properties that can help to reduce redness, itching, and irritation on the skin.
4. Antimicrobial properties: Aloe vera has antimicrobial properties that can help to prevent the growth of bacteria and other microorganisms on the skin, making it useful for treating acne and other skin infections.
5. Sunscreen properties: Aloe vera also contains compounds that act as a natural sunscreen to protect the skin from sun damage.
6. Aromatherapy: Aloe vera has a fresh and clean aroma that can help to improve mood and promote relaxation.
7. Hair care properties: Aloe vera is also used in hair care products as it is helpful in promoting hair growth, reducing dandruff, and itchy scalp.
8. Aloe vera is generally considered safe for most skin types, but it is always advisable to test it before applying to the face.